With the majority of global internet traffic nowadays coming from mobile devices [1], market researchers are increacsingly aware of the need to make opportunities to participate in surveys available on devices beyond the dekstop computer. This app is an example of doing one thing well, without the clutter of surplus functionality.

Together with the team, I was able to thoroughly define purpose and goals of the project to base our work on shared understanding and a common value proposition. Over the course of the project, we were able to not only introduce a new product but to induce organzational changes together with measures to improve survey quality.