Cint’s platform is driven by partners who direct respondents into Cint’s research platform. Ad-hoc Supply makes it possible to connect to the platform without costly and time-consuming API integration on an ad-hoc basis.
This project was particularly interesting as we were able to move the organizations focus away from purely internal users towards recognizing partners as stakeholders as well. As a result, we externalized some of the company’s internal functionality to external parties to let them work more independently.
One of the drawbacks of the ad-hoc approach is that it requires technical knowledge from the users, in particuarly understanding the anatomy of URLs. Through a series of research and experiments, I was able to abstract this problem away, indicating the necessary choices within the UI.